Barnes & Noble Makes Their E-Book Presence Known With Open Platform Store This announcement at PW is very press release-y but it occurs to me with B&N weighing in, and with their choice to work with the sub-$10 price point, it really begins to look like that may be the initial industry standard as these things lumber forward in the next 9-15 months. A lot of traditional book publishers have outright declared that they can't make a go of it at such a price point, which sounds insane to me, but there you go.