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Jason Green On The Second Round Of Naruto Nation And My Confusion Over Its Explicit Purpose
posted February 19, 2009

If I understand it right, the second round of "Naruto Nation" or whatever they're calling it was an effort by Viz to catch up to the Japanese release of the manga to discourage scanlations. It was announced around the same time as the announcement that free, subtitled-in-English episodes of the Naruto anime would be available a week after their first airing on Japanese TV (on Hulu and I think both are an effort to get scanlators/fansubbers to leave the franchise alone by making the professional translations available as quickly as the amateur ones.