EW Scripps To Make A Randy Moss-Style Judgment On United Media Licensing

According to a short piece in Editor & Publisher -- the best comics-related business piece since their return, by the way -- EW Scripps will explore selling its United Media licensing services or taking on a partner if that's what's best for the ailing media company's bottom line. That is both a reflection of EW Scripps' ability to handle the business and a perception that there has been a recent uptick in the general desirability of deals with media properties like Peanuts and Dilbert.

The Scripps media empire, one of my all-time favorites because it has an old-school 19th Century founder and it's based in Cincinnati, was split in two a couple of years back -- basically old-line newspapers and TV stations and the syndicate stuff on one side and its cable and dish TV offerings on the other. They've been pretty aggressive about making cash judgments in the past in terms of shuttering newspapers, so I have to imagine they will be pretty calculating with this one. I also can't imagine any of us will really be able to tell the difference unless a new buyer has some sort of magic formula to expand such licensing.
 
posted 8:00 am PST | Permalink
 

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