Go, Read: Brian Hibbs On The Compounded Dangers Of Event Strategies



There's a good piece up right here from the retailer and general industry advocate Brian Hibbs about the hassles-bordering-on-extinction-dangers that Direct Market stores face when there are not one but two superhero comic events going on. Basically, everything they count on for stability week to week is out the window in an event, and it's hard for him -- and me -- to believe there's going to be a counterweight in terms of the events being so awesome that there's this flood of helpful sales. It's a weird consumer mechanism that seems specific to right now: it seems like superhero comics reader want to be told which comics to buy on a certain level, which books are important, but it also seems that that they're skeptical about many of the answers, particularly when they're being urged to volume-buy new and unseen work.

I can't blame those readers, just as I can't blame retailers for potentially being a less than enthusiastic partner that have no choice but to work with what they have.
 
posted 12:05 am PST | Permalink
 

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