Tom Spurgeon's Web site of comics news, reviews, interviews and commentary

June 13, 2014

Go, Read: Stephanie Venozza At Fast Company On Ryan Penagos

I don't know that I've ever seen a formal profile of Ryan Penagos and his Agent M identity at the hub of a bunch of Marvel's efforts to publicize itself through social media, primarily a twitter account followed by more than 1.3 million people. The industry people I know all know about and respect the success of those endeavors, and it gets brought up quite a bit. I can't imagine anyone with an interest in comics being flabbergasted by hearing about this for the first time.

Still, there's something in there for Marvel watchers in that if you track Marvel in the 1980s and 1990s one of its defining characteristics was making business deals that did not seem to come from a place of confidence -- a paradigm that was changed as the movies began to ramp up in the 1990s. You could argue that efforts like Penagos' are an even more distinct flowering of that idea in the same way that "hey, we're going to give you Rocket Raccoon now" might be: getting in on something early, calling in experts to advise, and then making that thing conform to what you think should be done with it rather than having that dictated to you.
posted 8:45 am PST | Permalink

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