Tom Spurgeon's Web site of comics news, reviews, interviews and commentary

March 6, 2014

Go, Read: Various Links About The Changing Nature Of Sales

* Kevin Hamric at Viz talks with the hobby business and analysis site about how streaming video drives manga sales. That might not be surprising, but how sensitive those sales are in Hamric's description of them might be.

* Paul Jenkins' short note about John Campbell and his offer to send dissatisfied customers a PDF of one of his projects has a some stuff in there about making kickstarter a primary publishing option, and what that might entail. I think I would disagree strongly with Jenkins that crowd-funding is any more of an open publishing platform thatn traditional ones, or at least I know of plenty of crowd-funders where how they're structured is a total mystery. He may mean that just personally, or in a more poetic way, I can't tell.

* Heidi MacDonald talks about cracking the google authorship code. I suppose this is very important for maintaining a web site -- I remember being lectured about how vital it was to better place certain pieces on searches a few years back -- although we've managed to have a profitable one so far while having terrible google everything. Knock on virtual wood, I guess. It could all end tomorrow.

* here's a not comics one: Getty Images is going to pursue a free content, monetize the placement of that content model moving forward. I would say this is a big deal for all content producers at least spiritually: the idea that content can be made valueless except for a way of exploiting the use of that content is an uncomfortable thought. I am sure you could fuel entire cities on the energy of going around and around on issues like whether or not this is the only plan, or whether it's the smartest one, or even if this changes their fundamental revenue strategy where smaller blogs are concerned at all. Another avenue you could discuss is the idea of having content controlled by a corporate partner tha can not only change how you're doing business but the reality of how your work is perceived. In other words, if you have your comics content with someone and they decided that it's going to be free now, but you'd rather pursue another model because you prefer as a creator to be paid for content directly, I'm sure that work is not offered back to you.

* finally, Johanna Draper Carlson believes that Vertical may be flirting with the use of a Patreon subscription plan.
posted 1:45 am PST | Permalink

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