Hello, PR People And Creators Wishing To Promote Things

The on-line media world is changing all of the time. I am unable to keep up with many of those changes. If you are currently just announcing stuff you've done via social media, I am probably not seeing it. That's true even if we are friends, even if I'm a follower, even if you tag me. I'll do my best, and I like the Facebook events page as a reliable place to send people, but the act of announcing things that way seems to me an inherently limited one. Twitter is huge. Facebook does not give everyone all of your posts.

.(JavaScript must be enabled to view this email address) That e-mail only. And if you can, e-mail with a link to something, even if it's just a link to a tweet or facebook post -- in fact a very short e-mail is sometimes more effective than a five page announcement that looks like it's from 1978. I will endeavor to make that activity worthwhile by attempting to process your e-mailed PR with more discipline and speed.

We are far past the day where a site like this one can generate thousands of people heading to your news with a single, casual mention, but I am very convinced that we have a high-quality, responsive, opinion-shaping readership worth reaching. So I hope you'll continue to get to us directly. I'll follow you the best I can but that direct contact makes a huge difference. Thanks!
 
posted 3:55 pm PST | Permalink
 

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