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October 27, 2010


Industry Members Politely Object To CR's Characterization Of Superman: Earth One Rollout As Quiet

I received a couple of notes yesterday about a wisecrack I made that what I found fascinating about the arrival of the original graphic novel Superman: Earth One is that its roll-out seemed relatively quiet to me, that where I expected the full grapefruit to the face treatment whereby one almost gets sick of a work before it comes out, I'd been made aware of the publication but not driven to distraction by its imminent appearance on the stands. I even made the crack that it only registered a .3 on the Millar Scale, Mark Millar's ceaseless and occasionally shameless flogging of his own comics being the gold standard of modern, personality-driven PR. Not everyone agrees with me, and one person even sent along a list they assembled of ongoing press about the book, which in the interest of fairness and because I think it's intriguing to see it all in one place I'll run all linked up at the end of this post.

What I find compelling about this is that I still sort of feel that the arrival of Superman: Earth One didn't have the bloated, insistent quality that comes with a lot of major releases despite my rational mind telling me there's been a ton of publicity even before I was slapped across the face with the cold mackerel of those objecting e-mails. Why is this?

imageThree things come to mind. First, our standard for what constitutes a major PR campaign on behalf of a comics effort has changed irrevocably since the time when certain kinds of placement -- just one or two or three of the following list -- would be an astonishing thing. It's a universe removed from the time a few mentions in industry magazines sufficed (and, ironically, may have driven more actual purchasers to the targeted projects, a story for another day). Second, the splintering of media coverage into a billion social networking avenues and a million news sites of stratified legitimacy seems to both clash with and facilitate the exponential growth of interest in such articles. Third, an individual's relationship with the insistent drone and occasional raised-voice of modern publicity is just that, but I'd suggest a lot of our sensitivities have developed to the point that we kind of feel our way through our impression of each one on a project-to-project basis, and as much as people want to boil that down in flippant fashion the way I did, as much as people want to pontificate on message boards like they're million-dollar experts in modern media, no one really knows how these impressions are formed. Maybe the one thing about which I have no doubt these days is the extent to which this arena of comics and for comics has changed.

Anyway, here's that list, focused on coverage between 10/20 and 10/25 to which there's an on-line link. A lot of it, you'll note, is dependent on the existence of a few, major articles to drive interest to the outlying sources, which indicates to me the desire if not an outright attempt to massage coverage so that it turns into other coverage. You may also find it interesting that mentions on fan sites and commentary blogs are cited as placement right alongside news articles, previews and reviews. This is what comics PR looks like in October 2010. God help us all.

* Coverage at CBS News related to other coverage
* Coverage at Celebrity Cafe related to other coverage
* Coverage at CNN blog related to other coverage
* Coverage at Comic Book Resources blog related to other coverage
* Coverage at Entertainment Weekly related to other coverage
* Coverage at Fox LA related to other coverage
* Coverage at Movieline related to other coverage
* Coverage at NPR blog related to other coverage
* Coverage at PopCrunch.com related to other coverage
* Coverage at The Beat related to other coverage
* Coverage at Twilight-focused fan site related to other coverage
* Coverage at Twilight-focused fan site related to other coverage
* Coverage at Twilight-focused site related to other coverage
* Coverage at Twilight-focused site related to other coverage
* Coverage at Twilight-focused site related to other coverage
* Coverage including interactive poll at On The Red Carpet
* Feature at Another Fruit Loop
* Feature story on AOL News
* Feature story at Geeks Of Doom
* Feature story at Hollywood Reporter
* Feature story at New York Post
* Feature story at Obsessed With Film
* Feature story at The Daily Mail
* Feature story on SliceOfSciFi.com
* Feature story at Screen Crave
* Feature on Thaindian News news portal
* Interview with Dan DiDio at New York Post
* Opinion piece at comic book movie site ComicBookMovie.com
* Preview at Aint It Cool News
* Preview at ComicBookMovie.com
* Review at Ain't It Cool News
* Review at IGN
* Segment On CBS Evening News
 
posted 3:00 pm PST | Permalink
 

 
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