I originally wrote this long-ass essay about whether or not this is a good thing, but I think we all know it's good and bad. It's good for that market to generate hits, and the creators involved with that character have done some appealing work recently. They deserve their bonuses. It's bad in that finessing hits until they're maximal hits is an allocation of resources that can only benefit the short-term. It's pretty crazy that we're not past that yet.