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November 28, 2012


Missed It: Analysts On September 2012 DM Numbers

The comics business news and analysis site ICv2.com has offered up their usual array of lists, estimates and analysis regarding the performance of comic books and graphic novels in the Direct Market of comic and hobby shops, this time for August 2012.

image* Overview
* Analysis
* Top 300 Comic Books
* Top 300 Graphic Novels

My personal favorite numbers cruncher John Jackson Miller at The Comics Chronicles has posted his analysis of the month here and here.

Most of the numbers back this month indicate a kind of pause in mainstream comic book publication. Marvel is about a month away from its line re-presentation, while DC is doing "zero" issues of its New 52 books one year into that major effort. That would seem to provide a snapshot-type opportunity to reflect on the more general strength of the market. The good news is that it actually seems like some semblance core strength has returned, particularly when you look at the graphic novel side of things and the range of work that makes up the top titles in that segment. In fact, that side of the stores carried the comic book side during this pause, which might be encouraging in the longterm as comic books are potentially a more difficult sale in paper form in the years ahead. That significant market abandonment hasn't quite happened yet, but it could.

While the numbers themselves might not make anyone drop out of business school and take up drawing -- we are still talking about mid-four figures, and that's selling into a market that might work those titles off over the entire holiday season -- they are relatively significant to a range of conceptions about the market including comics' recent past and print more generally. In addition, the price point on some of the books don't seem to have a significant effect which might be something more publishers take into consideration moving forward.
 
posted 5:35 pm PST | Permalink
 

 
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