Missed It: Dark Horse And Image Gain Final Order Cut-Off Program Status

Dark Horse and Image will join Marvel and DC as participants in their Final Order Cut-Off program, which allows retailers to adjust orders on books at a much later date than standard ordering from Previews. Marvel's been doing this since 2003 and DC since 2006. I can't imagine any scenario under which offering Direct Market retailers the ability to make choices according to greater information would ever be a bad thing, although I'm sure someone out there can suggest something. I'd actually go so far as to say that this is the kind of move one hopes drives the industry during a potential down period: structural improvements to the delivery mechanisms and attention to details like, perhaps, release schedules within individual months that will make for an overall stronger market in the long run.
 
posted 8:20 am PST | Permalink
 

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