August 23, 2013
Missed It: ICv2.com On An Ongoing Graphic Novel Pricing War Featuring Overstock.com And Amazon.com
There are a pair of interesting articles here
on the hobby business news and analysis site ICv2.com about Overstock.com deciding to chase Amazon.com's book prices -- first by offering a sale where their discounts ran ahead of the Amazon.com discounts; then by proclaiming they will match these price points on a permanent basis. While this may directly benefit consumers of those books through those retail channels, the implications for retail channels such as the Direct Market where there is a dependency on selling things at or near the standard suggested price point, seems obvious. Rob Salkowitz follows up here
with a piece on the practice of people visiting brick-and-mortar retail shops and then quickly comparing prices on-line, potentially purchasing the material that way. This is something that a long-term price strategy speaks to more directly, because it builds a consumer's expectations that there are at least a couple of places to find discounts on material.
I don't have any clue if there's an answer to be here, but I do think this is one of those "look at this; no, seriously, look at this
" stories in terms of its potential long-term market considerations.
posted 3:50 am PST
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