Oh, Right. That's What It Means...

ICv2.com provides the perspective woefully missing from my initial bibbling yesterday about the sale of the Time Warner Book Group to the European giant Lagardere: the TW book group is the fulfillment arm of DC's book distribution program. Sorry about that. I still don't think it becomes too big a deal. The book division selling isn't a surprise to anyone -- it's been in serious play since 2003. DC has aggressively bolstered its sales and marketing department the last 13 months to the extent I can't imagine it matters who does the other stuff, if it ever did. The company also enjoys a solid relationship -- I think a potential Victor Kiam/Remington Shavers relationship -- with Diamond that could easily be expanded if necessary, in customized ways, even. But yeah, that's the angle.
 
posted 4:57 am PST | Permalink
 

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