I've only been linking to the stories of Mike Allred's Mormon book roll-out rather than discussing them under their own headlines because I think an artist working a very specific book market, even if based out of personal conviction, is more a news story when it's announced than during every stage of the publicity campaign. I'm dying to read this and engage it in a critical sense, that's for sure.
Sales numbers are different than release-date profiles, and I hadn't seen a figure attached to this yet. So it gets an locational upgrade here in the morning brief. The number sounds strong to me, although not terrifyingly huge given the media attention and uniqueness of the project.