Go, Read: Brian Hibbs Notes Late-Month Hitch In DC’s Processing Of Already Dicey Event Series Comics

This may be a little arcane for a lot of folks, but I'm sure the withering contempt the retailer and industry advocate Brian Hibbs displays here for DC Comics' handling of its current event series in terms of simply getting books into retailers' hands will communicate no matter what your background may be like. If you missed it, in broad terms what happened is that DC Comics was unable to fulfill orders for a big event driven by cover gimmicks where ordering took place based on standard procedures and patterns to which they and Direct Market retailers adhere. This is even more slightly problematic than the usual times when store owners are left holding the bag for a company like that in the face of unhappy customers, as there may be as a result beneficial buzz for the company and its publishing initiative due to demand exceeding fulfillment.

One of the comments below the article suggests that the content of these books might also constitute a let-down.
 
posted 12:00 am PST | Permalink
 

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