Tom Spurgeon's Web site of comics news, reviews, interviews and commentary

August 1, 2017

Go, Read: Brian Hibbs Pulls A Sonny Corleone On Marvel’s Legacy Effort, Except All His Punches Hit

Here. The great thing about this is Hibbs -- one of comics most entertaining bombastic writers about the industry's woes -- plain-talks his way through the entire piece. It's sort of chilling.

imageIf you don't pay attention to mainstream industry initiatives, Marvel has had a hard time in recent years sustaining sales on its titles, while at the same time its event series have been very, very hit and miss in terms of both their specific reception and how they've provided attention to the line. This was supposed to start being fixed with the comics solicited right now an moving forward into the Fall.

As Hibbs points out, though, a call for old characters resuming their previous roles is going to be answered in erratic fashion. A call for new talent on many of the books is going to be answered by almost nothing getting a new creative team, a different numbering system for some of the books may be more an opportunity for older fans to jump off than jump on and the manipulative game of exclusive offerings and extra covers is being paid so poorly here it may be a greater discouragement than invitation as far as participation goes.

In other words, it looks like it's going to be a mess, and a mess in the way it questions the general direction of the entire company. The most cynical explanation I've heard off the record from a close observer of that part of the industry is that this is a feint designed to get that company through the final 2017 quarter with the knowledge that a more thorough house-cleaning is to come. At this point, all I can do is shrug my shoulders and say, "Maybe so."
posted 11:55 pm PST | Permalink

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