It’s Naruto’s and Viz’s World…

... and we just look up at their dominance of Bookscan charts and sigh. The enduring and potentially evergreen appeal of the kids-as-ninjas comedic fantasy adventure Naruto has led Viz to its second clean sweep of the top ten places on a weekly Bookscan list. Naruto from the beginning of the series' run and its last few volumes take six of the top ten with other Viz perennials like Bleach working their way into latest-volume positions. There's little more to say than that. A popular title in just about every market in which it has appeared, and an anchor of the North American Shonen Jump magazine effort, the Naruto books received an additional, an nitrous oxide-type burst of interest after the anime finally worked its way into American cable-TV markets.
 
posted 12:57 am PST | Permalink
 

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