Two questions. Question one: don't most of us stop regularly reading Mad Magazine at the age they now consider us ready to begin reading Mad Magazine? A whole generation may miss out on the experience of seeing a strangely familiar movie in their mid-20s and saying, "Oh yeah, I read the Mad Magazine parody in the second grade." Question two: where's the "classic" in that description of Mad Classic? That sounds more like Mad: Pertinent Re-Runs. Although the chance to get paid twice for the same work is probably even better than a whole new magazine in which to place material. It's also sort of weird to read a press release were the concept of branding is touted as much as any sort of demand being met or markets opened by the new product. Although maybe that's standard now.