Saving Spot The Frog: Mark Heath Uses Fundable To Extend Collection’s Life



In a new year dominated by a number of webcomics using almost every option in the wide variety of funding and publishing tools available to them, Mark Heath of the syndicated Spot The Frog nearly slipped under the radar with a new effort that uses two aspects of the changing digitally-aided publishing world. Heath is hoping to extend the life of his recent collection by turning the strips into color attachments to be distributed by e-mail, with commentary by the cartoonist. In a way, it's kind of a comics-equivalent to a special edition with extras/enhancements. The second noteworthy element of his publishing plan is that he's using Fundable in order to gauge interest -- Fundable allows people to pledge money but doesn't take any until the project reaches a level at which it's a "go." I don't know if it's going to work for Heath or not, but I think the principles as applied are pretty sound.
 
posted 10:15 am PST | Permalink
 

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