Scholastic Moves a Half-Million Copies of a Spongebob Cinemanga Book?
This story fascinates both ways you can choose to look at it -- very few entries in the American comic book conventional wisdom explanation manual for Tokyopop's success really explains how they can do that kind of number with an American tie-in property. But I also find it astonishing that you could sell this kind of thing through a book club in these numbers. This is a book that I think is currently available as part of a collection, so I'm guessing it's definitely something that was out there rather than a one-of-a-kind thing, even.
I think I'm more interested than ever to see to know how Scholastic does with its eventual publication of Bone, a much higher quality but comparable much more obscure work.
I'm also slightly frightened of Tokyopop now. Maybe I should have been all along?