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May 23, 2005


Calvin and Hobbes Rerun Set; Collection Will Feature New Art and an Essay

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Here's a really, really interesting marketing idea if it works -- newspapers will be offered a re-run package of Calvin and Hobbes strips this Fall, tied into the Christmas season release of The Complete Calvin and Hobbes. A fine article at E&P goes into the details of this and other publicity efforts for the volume, made interesting because of cartoonist Bill Watterson's reclusive nature. The piece also reports that there will be an essay and new Watterson Art.

Strangely, when I spoke to someone at Andrews last year, they said that despite his reputation they expected few problems working with a fully supportive Watterson on this project, fewer even than working with Gary Larson on the Far Side book that did so well and made this volume possible.
 
posted 1:30 pm PST | Permalink
 

 
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