Tom Spurgeon's Web site of comics news, reviews, interviews and commentary

December 7, 2012

Go, Read: Brian Hibbs On DC Selling Digital Early

It's another valuable piece by retailer/advocate Brian Hibbs -- in the midst of a generally strong run this Fall -- about the decision by DC to sell its digital comics a little earlier than print. If I'm reading Hibbs correctly, the problem isn't so much that print comics are directly threatened by digital copies to a significant extent but that this is a sign of DC's more mercenary and potentially self-defeating attitude about the role of Direct Market retail. I would say that's a healthy fear to have, given, well, a lot of things that have been emanating from DC for about two years now and the way that big companies in general now view how their businesses should run in terms of their quarterly bottom-lines. I don't agree with every idea floated here but all of them together makes for a compelling read.
posted 5:00 pm PST | Permalink

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