Just read it: it's a fun article. If you follow the links provided or hinted at, it seems likely that what's going on is more of an organized effort by a fan or other person driving people to fan sites as opposed to anything corporate. The person in question would seem to love Chick comics tracts and Jesus and registering domain names and may not care so much for gay people or spelling. It doesn't seem like something instigated by the ministry proper. That said, it's refreshing in a way to see the Chick tracts taken seriously for some of their messages as opposed to automatically being reduced to kitsch.