Media Launch for Marvel’s Troops Book

I think this is the best of the articles I've seen about the Marvel effort to send a special-made comic book to as many troops as would want them. The move is no doubt sincere on Marvel's part, and certainly consistent with recent efforts the company has made in this arena. In glossing over earlier reports, I hadn't noticed that Marvel will be putting three million (!) of these into normal circulation channels in order to benefit the Fisher House Foundation, which indicates to me a Diamond warehouse manager or two should have made the podium for yesterday's photo op starring Captain America and Donald Rumsfeld. A normal-channels book kind of strikes against early speculation that the free army-version of the comics would become ramp-up high collectibles, although I guess that's still a slightly unsettlng possibility (I shudder to think of the verfication method).

It's good PR for Marvel, too, although it doesn't seem cynically timed on either end. I don't know, even if you think this stuff is odd when compared to the stance you remember Marvel's comics taking in relation to the Vietnam War, it's hard to offer criticism of charity work. I have to ask, though, about the cover: shouldn't the non-military-background superheroes have their hands over their hearts rather than giving a salute?
 
posted 6:15 am PST | Permalink
 

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