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May 19, 2009

Viz's Shojo Beat To Be Cancelled


So says New Jersey-based distributor Alini Magazine Services, according to an item picked up in various places including by CR's David Welsh who communicated it via Twitter. As I'm writing this, any number of phone calls and e-mails to the west coast-based publisher Viz are out including my own; by the time you're reading this, it will likely be confirmed or debunked.

The site says that existing subscriptions for the female readership-focused magazine will be switched to male readership-focused magazine Shonen Jump, which sounds kind of weird, and that the last issue will be July 2009's, which doesn't sound like anything at all. The magazine debuted with a June 2005 issue and has enjoyed a modest, subscription-heavy circulation.

If this turns out not to be true, I think we can chalk it up to recession-like-a-depression publishing instability and anxiety surging to the forefront; if it's true, expect an avalanche of analysis about What It All Means.

Update: CR's David Welsh has written in to share the following from Evelyn Dubocq, Senior Director of Public Relations at Viz:
"Yes, the final issue of Shojo Beat magazine will be the July 2009 issue which is on newsstands June 16th.

"We are very proud of the past issues of Shojo Beat magazine and the efforts of the entire team. The magazine developed quite a fan base but unfortunately in today's difficult economic climate we felt the need to place our resources elsewhere at this time.

"Of course all of our great shojo manga titles previously serialized in Shojo Beat magazine will still be published and available as graphic novels under the Shojo Beat imprint from VIZ Media.

"Each Shojo Beat Subscriber will be receiving a free copy of the August issue of Shonen Jump magazine with the pertinent information on what their subscription/refund options will be.

"Subscribers and fans of shojo manga can get the latest information on all new Shojo Beat titles and news by visiting"
Thanks, David. I guess the one thing that's different than the initial rumor is that there will be sub/refund options rather than an automatic shift to Shonen Jump subs, which seem eminently sensible.

And, so, let the analysis begin.
posted 7:25 pm PST | Permalink

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