WSJ: Product Placement in Comics

Wall Street Journal has a feature-y article up on product placement in comics, the equivalent to when the movies have the characters drink Coke or use a certain kind of cell phone or whatever. I'm sure there are Silver Age antecedents to this practices, as well as making toy lines into comics as has been done a few times. The kind of product placement where a character uses a certain car or has a corporate emblem on their t-shirt was also solicited by I think Chaos Comics right near the end of their first run publishing lots of books. On a certain level, this kind of thing might add to the realism of such comics, where instead of eating Big Mikes at McDonnell's they can all pound down Big Macs at McDonald's or whatever. On many other levels, putting certain cars into the background or whatever feels sort of gross.
 
posted 12:59 am PST | Permalink
 

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