Analysts: June 2010 DM Estimates

The comics business news and analysis site ICv2.com offers their usual array of lists, estimates and analysis regarding the performance of comic books and graphic novels in the Direct Market of comic and hobby shops, this time for June 2010.

* Overview
* Analysis
* Top 300 Comic Books
* Top 300 Graphic Novels

John Jackson Miller at The Comics Chronicles has begun his analysis of the month here.

I think that second Miller link takes you to the most intriguing thing about the estimates month, as John's post talks about first half of 2010 numbers (steady as compared to last year) and the increasing dominance of top publishers for material outside of the top slots. If you have any interest in raw numbers at all, I'd read that one.

I'm still concerned about a "middle class" of solid performers -- comics that are neither pressed-for hits at the top of the charts nor accrued place-setters of one or two orders here and there further down the charts. There's been a slip of about 10,000 copies at the #25 position from 2009 and 2008, for instance. I can't claim much more than a hunch that such books mean what I think they mean, that they're books that exist outside of two ways at the top and down in the depths of the charts that shops gets goosed into buying copies of that which they maybe don't sell. How's that for cogent analysis? At the very least I would suggest that it denotes the kind of market we have when there is a stable mid-list and when there seems to be less of one.

As far as individual titles go, the one that jumps out at me is the continued success enjoyed by Image's Chew series, this time out with a super-solid graphic novels sales number on its second collected volume. That's a great title to ask people in the industry about because they usually offer up some strange theory as to why it sells and then they see the confused look on your face, shrug their shoulders, and say, "People just like it."
 
posted 10:30 am PST | Permalink
 

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