Home > Letters to CR Mike Rhode on Minx Imprint’s Cancellation posted October 4, 2008
Tom, I think you're right on when you write "No matter how much money you spend on outside marketing, twenty-two months is a brutally short time in which to nurture a comics imprint." DC never seems to really back their imprints - remember Helix? Paradox Press? etc, etc. Vertigo's the only one they've stuck with and it took them years to define that one. I'm not Minx's demographic either (43-year old white male), but I had the whole line on my pull list at Big Planet Comics and enjoyed all the ones I've read so far. Plus my 10-year old daughter would be starting to look at them just about now. I think they've made a mistake here.
