Tom Spurgeon's Web site of comics news, reviews, interviews and commentary











March 17, 2005


Marvel to Raise Prices?

Some smart snooping by Newsarama yields a list that indicates Marvel is leaving behind its remaining $2.25 comics. Price in comics is a complex issue -- unlike 23 years ago, when Marvel went from 50 to 60 cents, there is almost no compulsion to conform to an industry standard to appeal to newsstand distributors, and there is much less of a significant price war between the two major American comic book companies. The poor performance of cheaper comics efforts in the past indicates that fans will pay for a comic despite fluctuations in price. Potential dangers are believed to be in the area of new recruitment and perhaps that there may be dangers for lower-selling books during such a move in that they might be the first to be dropped by existing readers for their now-altered perceived value.
 
posted 8:27 am PST | Permalink
 

 
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