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News: Trademark Two-in-One: Hulk vs. Hulk
posted August 11, 2004

August 11 -- World Wrestling Entertainment has sued Marvel Enterprises over rights to the Hulk Hogan name. Although the aging, brightly tanned Hogan (real name: Terry Bollea) is no longer an active participant for the pay-per-view driven McMahon Family stylized fake combat promotion, his name and presence are believed to be key to the company's on-demand video service.

The suit is believed by observes to be an aggressive ploy by WWE, Inc. coming at the end of a previously agreed-upon deal regarding use of the Hulk name.