Missed It: A Brief Post From A DM Retailer On Sell-Through

I can't endorse any individual point made in this post by retailer Kendall Swafford as they're coming directly from Swafford's own number-gathering, but I think the general message is worth considering. Swafford cautions against the casual employment of sell-in numbers as sell-through numbers, even in minor cases like supposing that a drop in numbers month to month is about losing customers rather than, say, a number of stores cutting down on excess book ordering with a certain series. With the number pared down on an individual book basis, these kinds of considerations are more important than ever.
 
posted 12:00 pm PST | Permalink
 

---

 
Daily Blog Archives
November 2019
October 2019
September 2019
August 2019
July 2019
 
Full Archives