Tom Spurgeon's Web site of comics news, reviews, interviews and commentary

March 22, 2011

Missed It: A Brief Post From A DM Retailer On Sell-Through

I can't endorse any individual point made in this post by retailer Kendall Swafford as they're coming directly from Swafford's own number-gathering, but I think the general message is worth considering. Swafford cautions against the casual employment of sell-in numbers as sell-through numbers, even in minor cases like supposing that a drop in numbers month to month is about losing customers rather than, say, a number of stores cutting down on excess book ordering with a certain series. With the number pared down on an individual book basis, these kinds of considerations are more important than ever.
posted 12:00 pm PST | Permalink

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