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June 3, 2011


A Few, Quick, Bulleted Updates On DC Comics’ Re-Launch

image* Comics Alliance has the first article I've seen -- granted I haven't looked really hard -- on the digital pricing elements of DC Comics' line-wide re-launch plans. This should disappoint those that believe DC's best hope was aggressive, single-issue price points that roughly matched consumers' expectations for equivalent content in other media.

* the hobby business news and analysis site ICv2.com has more on the incentives DC will offer it direct market retail clients, including a significant returns program for many of the titles.

* CBR assembles word on the comic book plans for the crucial Green Lantern franchise. While it's unclear how the imminent movie will perform, the comics have certainly sold well for DC over the last half-decade or so. (I told a non-comics reading family member the other day that there were still Green Lantern comics and that they did quite well. His response, for whatever it's worth: "That's ridiculous.")

* it's odd that Marvel public point man Tom Brevoort may be the best spokesperson DC has right now on this story.

* finally, there were of course a number of reactions to DC's content-driven announcement from yesterday, where they rattled off titles, characters and creative teams for about 1/5 of their 52 re-launches. This included but was certainly not limited to Bully The Little Stuffed Bull, Martin Wisse, Sean Kleefeld, David Brothers, Yan Basque, J. Caleb Mozzocco, JK Parkin, James Vance (his cracked me up) and the team of Alan David Doane and Christopher Allen.
 
posted 8:26 am PST | Permalink
 

 
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