Analysts: July 2010 DM Estimates

The comics business news and analysis site ICv2.com offers their usual array of lists, estimates and analysis regarding the performance of comic books and graphic novels in the Direct Market of comic and hobby shops, this time for July 2010.

* Overview
* Analysis
* Top 300 Comic Books
* Top 300 Graphic Novels

John Jackson Miller at The Comics Chronicles has begun his analysis of the month here.

There are a couple of reasonably sizable news stories here. First, while Marvel was able to massage a hit out of its X-Men re-launch with a new numbering, a ton of promotion and a slew of variant covers, not much else seems to be hitting with stores in the big way you come to think of comics hitting in the middle of a summer season. This includes DC's current event series, Brightest Day, which failed to crack 100,000 sold. This brought about a reverse of a recently-noticed ongoing trend where comics were outpacing graphic novels in terms of month to month vitality: in July, comics were down overall compared to 2009, while graphic novels were slightly up. I still ask: where are the publishing-line innovations that should have been spurred on by new ownership and, in one case, management?

Second, all of the Scott Pilgrim books did very, very well -- no doubt feeling the impact of interest as the last book in the series came out and to coincide with anticipation for the movie version. I hope that there isn't the typical drop that comes after a movie is released, successful or not, in that I would like to see comics have as many hits not directly connected into a film version as possible.
 
posted 12:05 pm PST | Permalink
 

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