Analysts: March 2010 DM Estimates

The comics business news and analysis site ICv2.com offers their usual array of lists, estimates and analysis regarding the performance of comic books and graphic novels in the Direct Market of comic and hobby shops, this time for March 2010.

* Overview
* Analysis
* Top 300 Comic Books
* Top 300 Graphic Novels

John Jackson Miller at The Comics Chronicles has begun his analysis of the month here, here and here.

What hits me about the estimated numbers this time out is a bunch of scattered stuff. Dynamite did well with their Kevin Smith Green Hornet project (comic books) and their latest Boys trade. The collected Kick-Ass has become an anticipation-of-movie hit in the Direct Market as well as apparently in bookstores. The Northlanders trade placing sixth on the charts is good news for that comic. Siege continues to perform like a grand finally rather than a grand finale.

It's way more difficult this time around to make much of a judgment about broader market health issues. March 2009 seems on retrospect like the apex of the fear-of-recession period in terms of ordering, and was light on standard traffic drivers that didn't feature the then newly-inaugurated president. One thing that did pop out at me is that it seemed like there were more comics over 25K in sales than in any winter month I can remember: 86 (last month there were 32). Given the number of short-running series and specials out there -- look at that comic book top ten -- it's hard to say if this is a huge victory or not, but in general I would love to see more comic book series doing pretty well as opposed to just a few doing very well.
 
posted 10:00 am PST | Permalink
 

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