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June 21, 2010


Analysts: May 2010 DM Estimates

The comics business news and analysis site ICv2.com offers their usual array of lists, estimates and analysis regarding the performance of comic books and graphic novels in the Direct Market of comic and hobby shops, this time for May 2010.

image* Overview
* Analysis
* Top 300 Comic Books
* Top 300 Graphic Novels

John Jackson Miller at The Comics Chronicles has begun his analysis of the month here.

The big news story I'd guess is that comic books seem to be doing well this year when compared to last year. While there's more than a few books selling over 100K, which is something that was worrisome a couple of months back, there still doesn't seem to be much year to year movement in the number of comic books selling over, say, 55,000 copies. I'm not sure that a willingness from the major publishers to sell serial comic books at a level that would have ended in cancellation even in the Direct Market era once upon a time is the kind of market strength for which anyone is looking

A few other things jump out at me. The first is that the graphic novels chart is led by the latest collection in the Ex Machina series and the first Sweet Tooth collection, which strikes me as good news for those series and maybe not-great news for a lot of other material. Marvel's Siege event comic book maintained its audience in sturdy fashion from first issue to last, which could be a sign that retailers are becoming smarter about how many they can sell of such a title. I know Marvel has groused about criticism of the sales on that title, but none of the people suggesting that were the ones that built the mini-series up as the end to Marvel's over-arching storyline of the last seven or eight years. Marvel did that. Also, it's still only Batman, Green Lantern and events with Batman and Green Lantern putting DC into decent-selling comics range. That has to be a concern.
 
posted 9:00 am PST | Permalink
 

 
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