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July 10, 2012


Analysts Weigh In On June 2012 DM Numbers

The comics business news and analysis site ICv2.com has offered up their usual array of lists, estimates and analysis regarding the performance of comic books and graphic novels in the Direct Market of comic and hobby shops, this time for June 2012.

image* Overview
* Analysis
* Top 300 Comic Books
* Top 300 Graphic Novels

My favorite numbers cruncher John Jackson Miller at The Comics Chronicles has posted his analysis of the month here and here.

I'm probably the worst provider of analysis on this kind of thing of anyone that attempts regular analysis of this type, and this paragraph won't likely dissuade anyone with a similar opinion -- but it seems to me that the market as currently organized is functioning pretty well right now. It's doing what it's designed to do, to the limits of that design, and any criticism comes more from analyzing the limits of those aims in terms of breadth and ambition more than it does a genuine lack of good news. Shops are buying into selling the $3.99 comics to the point that with Before Watchmen beginning to show up most of the cheaper titles are scared out of the top slots. The market has pushed several of its strong serial sellers over the 100K mark, while there are two graphic novels that sold over 20,000 copies, which is even rarer and may be more important.

Given the dire state of things in the first half of 2011, these numbers are going to carry with them super-positive connotations moving forward into a second half where the numbers from last year won't as dramatically flatter what's going on in 2012 in a direct, month-to-month way. Marvel's whatever the hell they're doing should provide another can of slammed-down Mountain Dew in a way that raises the market's blood sugar for that season, and DC's stronger, more assured grasp of the bookstore market should see them do well in terms of getting the New 52 and then eventually the Before Watchmen books into as many hands as have a demand for them.
 
posted 10:00 am PST | Permalink
 

 
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