Tom Spurgeon's Web site of comics news, reviews, interviews and commentary

December 14, 2006

Arla Foods Slowly Making Comeback

Arla Foods has released a figure of I believe around $90 million USD in losses related to Danish Cartoons boycotts, which I think matches a figure put out there about four weeks ago. What this article does offer up that's new is the fact that the dairy giant, Denmark's best-known business, is back to about 60 percent of its sales in certain markets, and a curious assertion that the company distancing itself from the controversy had a factor in its recovery. I don't remember Arla ever distancing itself or, for that matter, supporting the cartoons, and it's been a long enough since the boycotts that one might be led to think it's more the passage of time that's the main factor here. I can't say with certainty one way or the other.
posted 11:58 pm PST | Permalink

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