August 2008 DM Sales Estimates



The comics business news and analysis site ICv2.com offers their usual array of lists, estimates and analysis regarding the performance of comic books and graphic novels in the Direct Market of comic and hobby shops, this time for August 2008.

* Overview
* Analysis
* Top 300 Comic Books
* Top 100 Graphic Novels

We'll link to an update from John Jackson Miller's Comics Chronicles right below here if they ever make one available:

* Comic Book Sales Estimates
* Comics Shop Sales Market Share

Dominating all talk about this month's sales now and in the future will likely be the performance of the Watchmen trade in the full flush of interest generated by its movie trailer. If memory serves, the ICv2.com estimates for the two-decade-old graphic novel -- 43,393 -- are about four to five times what a top-selling trade might sell in a typical month through those channels. Stunning.

However, the seven months of declining sales figures noted by the site may be a bigger story just in terms of its implications. Month seven is a bit more alarming than month one in that you can't really compare August 2007 favorably to August 2008 in terms of what event comics were out the way you can the two earlier sales months this year and last. In other words, you can't immediately eyeball the cause for the decline. Periodical sales are a unique offering of the Direct Market of comics and hobby shops, so any decline in those figures over time would be of great concern. In terms of the ongoing story of Marvel dominance over DC in periodical sales, it seems like the two top DC books had a good month, the top 20 stayed about the same, the DC event tie-ins may have performed proportionally better than Marvel's and the weekly Trinity continues its rubber toy thrown against the wall slow tumble.

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posted 8:00 am PST | Permalink
 

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