This is interesting in that Ed Brubaker and Sean Phillips are doing this comic through Marvel's under-the-radar Icon imprint, a line designed to facilitate creator-owned projects through the mainstream publishing giant and to keep key Marvel creators satisfied and in-house. What we don't know is if Icon can make a hit instead of just moderately boosting sales. The market is very different now than it was 25 years ago when Marvel could push stuff onto the stands.
