Bundled Extra: David Harper Solicits Retailer Reaction To Latest DC Linewide Moves

These kinds of articles are always fascinating: Direct Market retailer round-ups with just core, base reaction to big-publisher moves. In this case it's the Rebirth initiative being put into action by DC Comics: a smaller overall group of characters making up the core line, a number of comics going twice a month and closer ties into what's been working on some of their media crossover.

The retailers to whom David Harper speaks seem a lot more optimistic than I am, but one comment early on that things aren't great and let's try something else, sure, seems to indicate a mindset where optimism is a vocational necessity. I do worry about whether or not the creative talent is out there for either Marvel or DC to really kill it across the board -- in a lot of cases it's not the primary deal the best creators want right now, and I think a lot of the properties there's some exhaustion that has to be overcome. I'm always interested in whatever works with these initiatives, even if it's a comic book or two out of thirty.
 
posted 3:25 pm PST | Permalink
 

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