Cartoon Criticism Hits Same Day as RJR Reynolds Drops Print Publication Ads



In perhaps the biggest "Screw you guys, I'm going home" of recent memory, the tobacco giant RJ Reynolds announced Monday that it will no longer advertise its cigarettes in newspapers and consumer magazines, as of 2008. Mitigating that symbolic move is word that print advertisements of that type, while a traditional strength of such companies decades ago, are said to be a small part of the company's overall advertising budget today.

The announcement came the same day they were criticized by an anti-tobacco advocacy group for their participation in a pull-out in Rolling Stone that feature what they saw as cartoon imagery designed to appeal to the 15 percent of the magazine's readership that are children or teenagers. The pages above were bookended by RJ Reynolds advertisements. Tobacco companies representatives have denied they had any knowledge of how their advertisements were to be presented.
 
posted 1:30 am PST | Permalink
 

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