CCI Extends SD Deal Through 2016; Convention Center To Expand

Milton Griepp over at the hobby business news and analysis site has the most succinct write-up on Comic-Con International extending their deal for a year with the convention center in longtime home San Diego. This comes as news that a round of expansions/improvements are going to go into effect at about that same time. I don't know of any major infrastructure programs that actually hit their deadline -- they're at least really rare -- so this seems to me more a vote of confidence as to the general direction of things than CCI sliding in to get in on that first year of improvements.

It's interesting for me to watch that show negotiate the expansion issues because I never get the impression that making the show as big as possible is even a major goal of CCI, not in the driving-motivation sense, anyway. At the same time, rattling around at the limits of capacity has to be frustrating. I also think that if you have more room and the show remains comics-interested it actually opens up opportunities and room to lock other parts of the show into place, not just the movies/TV stuff.
 
posted 8:00 am PST | Permalink
 

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