The New York Times has run one of those feature-y news articles (subscription required) on self-help guru Deepak Chopra and director Shekhar Kapur backing a business bringing comics to India, including maybe thefeature article darling of the last half-year: Pavitr Prabhakar, an Indian audience version of Spider-Man (left).
The Times article is one of those pieces that doesn't really say much more than "Here we are and here's what we're doing" in the broadest terms possible. Another piece summarizing the same effort seemed to give a more useful breakdown of the numbers and markets involved, which should give you an idea of what's potentially at stake.