Tom Spurgeon's Web site of comics news, reviews, interviews and commentary

August 29, 2006

Chris Butcher of on “Tokyopop’s Increasingly Stupid Decisions”

The prominent blogger and trusted employee of the major retailer The Beguiling Chris Butcher takes a shot across the bow of yesterday's two-part interview with Tokyopop's Mike Kiley about their direct sales exclusives. Butcher is a fierce advocate for positions shared by many in the Direct Market on issues like this one, so it should be interesting to see how this develops -- not just for the argument itself but for how it may embody a general reaction by retailers to Tokyopop's initiative.

One thing that stands out to me about Butcher's first response is that he states that the Tokyopop executive "equivocates out his ass" on the matters discussed. Agree with it or not, I thought Kiley's position on at least one thing was clear: selling books in existing series through their new web site may not make retailers happy, but the sales numbers are too low for it to cause great harm. If you ask me, the weaker part of the interview on a second read is the question left hanging of why exactly these efforts need to be exclusive in order to serve this burgeoning web audience, a question that isn't asked or answered. It's not exactly my area of expertise, admittedly.

Other reactions:

* Anime on DVD Forums
* Bill Flanagan
* Brigid Alverson
* David Welsh
* David Taylor at Love Manga
* Retailer Ed Sherman
posted 10:02 pm PST | Permalink

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