Comics Company Takes Outlandish Step Of Recommending Some Of Its Books

Although you may have already been "blasted" with the news via an e-mail or social networking site announcement, today is the day that DC formally launches its "After Watchmen" initiative, whereby they recommend a bunch of books they publish to people that liked Watchmen in the hopes that they might be purchased by these people. I'm not sure what the hell it means that this is actually considered news -- companies are supposed to promote books and this seems like an obvious opportunity to do so. I like Inside Baseball articles as much as the next feckless nerd, but I always get the sneaking suspicion coverage of stuff like this is basically just giving whatever initiative a platform to say exactly what it might say in an advertisement and then hiding that fact by adding a few words of summary analysis like "it's an impressive idea" or "good for DC in trying to capitalize on this Watchmen thing and bring some business to the shops" or even "I don't agree with all of the choices" or whatever. It's also slightly frightening that there exists no mechanism by which a multiple-company effort along these same lines could have been attempted. But yeah, if you liked Watchmen, you might want to try some of the books that are like whatever the heck you liked about Watchmen, and DC has certainly published some of those books.
 
posted 8:10 am PST | Permalink
 

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