Comics Distribution To Be 37 Percent Less Randomly Goofy Starting In 2011: Day-Early Shipping

I guess I'm not on the Diamond press release address list, but the best, most succinct write-up including the announcement I've seen is here.

I want to hold off a bit and survey the reaction before I talk about it a bit more, but it sure sounds like a positive to me. For the uninitiated, this means that all comics stores (as opposed to a select group of qualifying larger stores) will have the option of getting the comics intended for Wednesday sale on Tuesday, which should better facilitate the turnaround of comics to stands, improve familiarity with product, and allow stores to better deal with problems in a shipment. Recent trial balloons in terms of individual comics being held -- such as one for the "dead week" late in 2009 -- have assuaged long-standing fears of dozens of retailers pushing for an advantage by releasing the books to select customers a day early. The aging of the retail base -- and the corresponding ability to see long-term benefits over short-term ones -- and fewer shops crowding urban centers (I don't have the science on this, but there sure aren't five comic stores in Seattle's university district any longer) may have once been the case probably contributed as well.

Does anyone think it's funny that this news was not held until the release date?
 
posted 11:30 am PST | Permalink
 

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