Tom Spurgeon's Web site of comics news, reviews, interviews and commentary











July 6, 2006


Company To Drop 24 Books in August?

This article at ICv2.com covers one strange publishing circumstance, a company releasing two dozen "graphic novels" in one month. A company plopping 24 titles at once into the Direct Market of comic book stores and hobby shops would cause a huge market rejection reflex and perhaps even turn noted crowding opponent the retailer Brian Hibbs into a Godzilla-sized version of himself that would go and jump up and down on the publisher's headquarters. The bookstore market, I don't know, but I can't imagine this is an effective long-term strategy anywhere. In fact, one of the ongoing behind the scenes discussions seems to be how book publishers and distributors may be asking that graphic novels come out more slowly in order not to crowd a company and system's ability to promote and sell it. So this sounds sort of crazed and aberrative to me.
 
posted 1:06 am PST | Permalink
 

 
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