Dark Horse Digital Launch Poked At, Examined

Dark Horse launched their digital comics program in a big way yesterday. Although there's a huge danger in simply becoming part of the PR campaign in covering this kind of thing -- I have to imagine there's an element of consternation for those companies that launched or developed initiatives earlier and just as grandly over the attention -- DH has a specific profile within comics worth paying attention to, its inability to get launch earlier than yesterday ironically made the launch part of an overall "what's up with Dark Horse?" publishing story, and at this point just about any significant entry into digital is worth our attention for how it builds the overall landscape of options for companies. The good thing is I think you can absorb most of the basics in two articles: the Comics Alliance rudimentary breakdown of what's available and how it's accessed; this Brigid Alverson piece at CBR with DH team members over why they made certain choices. From here on out, how the program and its particulars are accepted over time becomes important and how these plans are presented and/or strategized recedes.
 
posted 8:00 am PST | Permalink
 

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