Darryl Cunningham’s Psychiatric Tales Sees Brief Surge

We don't enjoy the more monolithic media of 40 years ago -- or even the same media landscape as we had 10 years ago -- but a well-placed piece of press can still do wonders for a specific book if that piece of press hits with an audience. Such seems to be the case for an interview with cartoonist Darryl Cunningham earlier this week on BBC Radio's All In The Mind. According to Cunningham, the interview went well but also had direct influence on this week's sales of the book, shooting it back up the Amazon.co.uk charts in both graphic novel (where it hit #1) and general categories (where it slipped into the top 200). These kinds of sudden jumps are not a rare thing to see on behalf of individual books, I assure you, and I imagine every single PR person out there has a similar if not even more dramatic story. Still, I thought it interesting how a piece of media can benefit a work that's been out for as many months as Cunningham's, and to note the general phenomenon, especially given how much of what's perceived as promotional work in comics still seems mired in fanciful projection.
 
posted 8:22 am PST | Permalink
 

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